The 7th season of fashion week Mercedes-Benz Odessa Fashion Days will be held on 2-4 of June ! The event will traditionally bring together industry professionals – journalists, opinion leaders, trendetters, photographers, bloggers – and all fashionlovers.
The new season of Mercedes-Benz Odessa Fashion Days is definitely will be remembered by Odessa citizens and guests of the city. The wave which this year has covered the world’s fashion capitals will reach the Black Sea coast in June. The main venue for shows and parties will be the M1 Club Hotel.
“Odessa is the second most fashionable capital of Ukraine and an ideal place for presenting cruise collections. For more than five years, June begins in Odessa in the company of fashionable professionals. Mercedes-Benz Odessa Fashion Days is the best place to get inspired for the whole season. Immediately after the shows in Odessa, we will go to Paris for international sales in the More Dash showroom. It’s nice that the Mercedes-Benz Odessa Fashion Days will open the fashion season at its very beginning. I’m looking forward to the new season and with joy I look back to the past that have discovered wonderful fashion names – such as Jealousy, WeAnnaBe and many others. The shows, the market, the parties are all in honor of the new collections of the PS18 season at the Mercedes-Benz Odessa Fashion Days, “comments Natalia Modenova, co-founder of the Paris showroom More Dash.
Next season Mercedes-Benz Kiev Fashion Days SS18 will be truly innovative. We will have many new products, an unreal influx of foreign guests and some of them will come to Odessa. Also here we will present the world-wide Mercedes-Benz advertising for 37 weeks of fashion, which was shot with our assistance by Luc Gilford in California, the face of the advertising company became the singer M.I.A. For shooting we chose the look of the designer MBKFD Anna October. – reports Kazbek Bektursunov, CEO of LMG Group.
The opening party of the Mercedes-Benz Odessa Fashion Days will be held at Kokon Space on June 2nd at 20:00. Also at the party, the brands Anna K, Vozianov will present their current collections within the pop-up store.
“Traditionally, for the beginning of summer we will hold the 7th season of Mercedes-Benz Odessa Fashion Days. We are actively developing a world-class venue where designers, on the same level with the Fashion Week in Kiev, can present their collections to the Ukrainian audience and get a response from representatives of the fashion industry from around the world. The program in this season promises to be especially interesting – in their collections designers will slightly open the curtain for the spring-summer season 2018. Complementing the ideas of the coming summer, Mercedes-Benz will show key model to the guests- a bright novelty of this year, compact GLA crossover and sporty CLA Shooting Brake. And of course, the car program will not do without our urban “fabourites” smart. I look forward to the launch of Mercedes-Benz Odessa Fashion Days, to plunge into the atmosphere of a unique style and inspiration. “- comments Nina Vasadze, co-founder of Mercedes-Benz Kiev Fashion Days.
AvtoKapital, Daimler AG General Representative Office in Ukraine, with the support of the official dealer center in the Automobile House Odessa region, will present the relevant range of Mercedes-Benz and Smart within the coming season: the updated compact GLA crossover, sporty and spectacular CLA Shooting Brake , And two bright representatives of the premium segment of cars for the city smart fortwo in the cabriolet and a four-seater version of forfour. While the compact GLA will surprise with its high functionality, the truly unique CLA Shooting Brake will win the hearts of the fashionable public with its progressive design and “innate” spectacularity. Functionality, expressiveness and innovation – these three key values are in every car smart, and they are differently embodied depending on the model. The new smart fortwo cabrio focuses on expressiveness – it’s an exceptionally iconic version among the cars of the city-pearl, where the summer lasts almost all year round. The smart forfour model combines both the innovative concept of a compact vehicle and all the advantages of a four-seater car. This is what makes him the most unusual representative of his class.
The event will begin with a formal cocktail in honor of the start of a fashion week-end in Kokon Space at 20:00.
At the Mercedes-Benz Odessa Fashion Days will be presented such established brands: Anna K, SSUR, WeAnnaBe, Elena Burba.
Anna K– is one of the most successful brands of the new generation and the first Ukrainian designer who held a solo show as part of the New York Fashion Week.
SSUR is an American streetwear brand with Ukrainian roots, will host a party in his Odessa store with a special presentation as part of Mercedes-Benz Odessa Fashion Days, as well as introduce a new collection in the format of the show.
WeAnnaBe – the brand began to show the collection recently in the program for young designers Fashion Scout Kiev, immediately after the show , the main department store in Italy, La Rinascente begin to sell WeAnnaBe collection. The brand received the Design It award and in February made its first big show at the Mercedes-Benz Kiev Fashion Days. Now in the geography of the brand besides Ukraine, Russia and Italy is also USA. From March
2017 WeAnnaB is sold in Boutique Flying Solo, New York.
The program Mercedes-Benz Odessa Fashion Days includes not only established brands, but also promising young designers. A breath of fresh air is promised to give cruise collections – Pakhtusova, LUT, Kristina As, Kapsamun, ZOV Design.
Odessa is waiting for three loud parties from Mercedes-Benz Odessa Fashion Days. The opening party will be held at Kokon Space on Friday 2 June at 20:00. On Saturday, all fashionistas will collect the WeAnnaBe brand in Central Bar at 21:00. A good closure of the fashion week will be a SSUR Party, which will be held at their store on Sunday, June 4 at 22:00.
The full schedule of the event is available at: mbkievfashiondays.com/schedule.
Photo of the advertising campaign: http://bit.ly/MBOFD2017
Press accreditation is already open on the official website: mbkievfashiondays.com/press-accreditation
Accreditation of visitors is already open on the official website: http://mbkievfashiondays.com/for-visitors/
KOKOH Space (31 Grecheskaya St.) – the opening party of MBOFD
M1 Club Hotel (Lidersovsky boulevard 1) – The main location
Central Bar (Catherine Square, 3) – WeAnnaBe Party
SSUR ODESSA (street Preobrazhenskaya, 34) – SSUR Party